TryHackMe is a bootstrapped, founder-led, scale-up company, operating fully remote across many timezones. The marketing environment here may be quite different from what you've experienced before.
Marketing at TryHackMe touches every part of the customer journey and directly impacts our growth trajectory. It's important to understand how we expect marketing to work here.
We move fast, we double down on momentum and keep short feedback loops. This means being assertive, decisive and trusting your judgment. Ask yourself: "What's the fastest path to learning if this works?" Then take it. Moving fast doesn't mean delivering sloppy work. It means making decisions quickly, not sitting on ideas for weeks, and getting things out the door so we can learn and iterate.
The book Amp It Up by Frank Slootman is recommended reading, it captures the pace we're aiming for.
Everything you put out into the world, whether it's a Slack message, a social post, a landing page, or a major campaign, is a reflection of TryHackMe's brand and standards.
We don't deliver careless work. An inconsistent asset matters. Sloppy thinking in a strategy doc matters. Good taste isn't subjective, it means intentional, cohesive, well-crafted work that feels distinctly TryHackMe. If it looks rushed, inconsistent, or careless, it's not acceptable.
This applies to internal communication too. Clear, concise, well-structured communication saves everyone time and builds trust across the company. High standards should be your default, not something you switch on for "important" work.
At TryHackMe, we expect marketers to act with genuine ownership over their domains.
You drive, you decide: If you see an opportunity or a problem, you're empowered to act on it. Don't wait for someone to tell you what needs doing.
Follow up religiously: If you're waiting on something from someone else, chase it down. Own the outcome, not just your piece of it.
No "that's not my job": We're a lean team. If something needs doing and you can help, step in. The best marketers here are the ones who see gaps and fill them without being asked.
But communicate proactively: Ownership doesn't mean going rogue. Keep relevant stakeholders informed, especially when making decisions that affect other teams or high-stakes initiatives.
This level of autonomy comes with accountability. If you own it, you're responsible for the outcome.
Opinions are cheap. Data tells you what's actually working.
We define success metrics upfront before launching anything. If you can't measure it, you can't learn from it. When making decisions, lead with evidence. What does the data say? What did we learn from the last time we tried something similar? What are we seeing in user behavior or market trends?